Who am I ?
I have been a copywriter in advertising for a long time.
So I am old skool, if that means I can write long copy and spell.
But it doesn't mean short of ideas.
I trained at Watford School of Art, the Eton of advertising courses (without the funny hats and fagging, of course).
I worked in both large and small agencies in London, on many big name clients.
I was the Creative Director of a major regional agency in Birmingham.
And in 2004 I started an agency in London (www.zincadvertising.com).
I have created TV, press, radio and outdoor campaigns.
But I am just as happy writing a brochure or mail shot, or making sense of a website or e-commerce.
I write words that people want to read.
More importantly, I create ideas that sell.